Story and Photo by Morgan Brantley/MTSU Seigenthaler News Service
Bonnaroo is a year of firsts for many people who attend, whether it’s their first Bonnaroo experience, first time camping or the first time for a business to promote themselves. Hatch Show Print, established in 1879, made their Bonnaroo debut this year in the famous plaza seven campgrounds at the Ville.
“After 140 years of letterpress printing, someone finally thought we should come here,” expressed Hatch Show Print Education Associate, Tori Zemer.
Hatch Show Print is a business that promotes the history of printmaking in America, this year they are here to spread kindness to the Bonnaroo attendees by offering free opportunities to make letterpress art and get water-based ink temporary tattoos. “We brought some of the carvings that we use in our shop normally for posters, and we’re putting them on people with a water-based paint kit. It washes off in the next shower, so it’s much less risk than a tattoo,” explained Zemer.
The team is excited to have the Bonnaroo experience this year and spread their love for the printing industry. Zemer went on to explain how the vibe of the Ville has been a major part of the great experience that she and her team have had, “The Ville’s been really chill, it’s nice being kind of further back from everything.” Being set in a unique area outside of the festival gives the business an opportunity to make better connections with people who are trying to get the hometown, Nashville vibe.
The Ville is a place outside of Center Roo for music lovers to go and experience lesser known bands based out of the Nashville area. It also brings different parts of Nashville to this small space such as food, art, clothing and this year, Hatch Show Print. This aspect of Bonnaroo helps make it unique to all of Middle Tennessee and will give “Bonnaroovians” a true Nashville experience.