New $46k logo for Tennessee spurs debate, hashtag on Twitter

The new logo for the state of Tennessee, as announced by Channel 4 WSMV, has spurred debate amongst Tennessee residents and led to the creation of the hashtag #savethetristar on Twitter.

Since the news broke earlier today, Tennesseans have taken to social media to voice their complaints and even began a petition to strike down the new logo.


A common complaint from Tennesseans is the amount of money the state paid GS&F, an advertising agency in Nashville, for the design. 

The new state branding follows a decision by the Tennessee Department of Transportation to replace a green-themed symbol introduced by Haslam’s Democratic predecessor Phil Bredesen. The department in 2011 introduced a new logo featuring the TDOT acronym on a red field the shape of the state. For more updates on the new Tennessee state logo, follow us at, on Facebook at MTSU Sidelines and on Twitter at @MTSUSidelines To contact News Editor Sarah Grace Taylor, email 

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