Missing a few items for Bonnaroo Music & Arts Festival 2026? Mr. B’s Festival Needs General Store may have what you need.

Serving its 20th year at Bonnaroo, Mr. B’s General Store remains the only general store on The Farm, a place to purchase everything from a toothbrush to a grill. Many attendees depend on the store throughout the festival weekend for camping and personal necessities. 

An overhead sign at Mr. B’s welcomes customers with an inviting motto, “If you forgot it, we brought it.”

With a location on the border of the main stage area and the campgrounds – Centeroo and Outeroo – and another tucked into Plaza 3, Mr. B’s is accessible to campers. To those who need extra supplies for a temporary weekend home, Mr. B’s offers new tents and pitching equipment along with flashlights, cookware and toiletries.

“What we kinda hear from customers is like, ‘Wow, this general store is like a mini CVS,’” said 34-year-old store worker David Sheehan. “‘There’s everything here.’”

For first-time concertgoers like Jonathan Garcia, 22, Mr. B’s comes in handy for impromptu costume upgrades, he said. Along with buying butter for the weekend, Garcia sought out Sharpie markers.

“I started a tradition at another festival, where I wore a hot dog costume and had people sign it,” Garcia said. “I unfortunately forgot them, but brought my new costume for this festival for people to sign.”

Mr. B’s carries personal hygiene products like shampoo and over-the-counter medications like cough drops and Tylenol. Additionally, the store sells sunscreen and aloe vera for customers needing protection from the blazing summer heat.

Inside the store, the work environment resembles Bonnaroo’s overall tone – music lovers getting together to have a good time while helping others.

“It’s a full-length day at work, but you never feel like it’s work,” Sheehan said. “You always feel like you’re just helping out.”

Adding to the easygoing atmosphere, the store displays a variety of clothing for sale, from cowboy hats to donut sunglasses. Seasonal items such as pool noodles greet customers by the entrance of the store, and colorfully-patterned flip flops decorate the back wall. 

“It’s awesome,” Sheehan said. “It’s always such a great energy in here. Everyone’s always so happy.”

Mr. B’s website also advertises the store’s pre-order service, which is available to customers until about a week before the festival. After purchase, the store will hold each order until pick-up at the festival.

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